Olly & Soul to debut at Interzoo 2026

OLINA, THE NATURAL SUPPLEMENT THAT REDEFINES THE BOUNDARY BETWEEN SCIENCE AND NATURE

Raguso Lab Srl's pet division is bringing a line of supplements for dogs and cats to Nuremberg that combines scientific research, a philosophy of well-being, and Human Grade quality. It's a first. And no more significant stage could have been chosen.

There comes a moment in a brand's journey when the market stops being a distant horizon and becomes the arena where the solidity of a vision is measured. For Olly & Soul, the pet division of Raguso Lab Srl, an innovative company focused on well-being, scientific research, and Made in Italy production, that moment is now. And the place is, quite clearly, Interzoo 2026.

The fair will be held in Nuremberg from May 12 to 15, 2026, with a format that remains true to its mission: a leading B2B platform for the entire global pet industry, featuring the world's most comprehensive product range for dogs, cats, small mammals, birds, aquariums, and terrariums. Over 2,400 exhibitors from 68 countries and more than 40,000 trade visitors from over 140 nations: numbers that leave no room for ambiguity. Those who choose Interzoo choose to communicate with the world.

A first time full of meaning

There are no neutral debuts. Every first participation in a fair the size of Interzoo is a declaration of intent to the market, to distributors, and to potential international partners. We know this, and we are coming to Nuremberg not with the caution of those timidly entering the global scene, but with the awareness of those bringing a genuinely innovative product to the fair: Olina, the line of natural supplements for dogs and cats.

For many companies in the pet sector, the Interzoo cycle still dictates the rhythm of innovation: during the years of waiting, products are designed, new developments are prepared, and strategies are built that will then be presented in Nuremberg. Being there, or not being there, continues to be an important indicator of a company's health and ambitions. We have chosen to be there.

Olina: where nature meets lipid science

At the heart of the fair presentation is Olina, a natural supplement formulated for dogs and cats, the full expression of a production philosophy that we at Raguso Lab have built with scientific rigor and Mediterranean sensitivity. Olina is not just a supplement: it is the result of a research journey that has led to the development of patented formulations: the Lipid Bioregulation System™ and the Omega Balance Complex™, capable of acting deeply on the lipid regulation mechanisms of the animal body, supporting the health of skin, coat, joints, and the immune system with plant-derived active ingredients, strictly Human Grade.

The choice of a Human Grade positioning is not an aesthetic detail, but a strategic stance: it means that every ingredient in the Olina line meets the same quality standards applied to human nutrition. In a rapidly maturing pet market, where the end consumer is increasingly informed, demanding, and oriented towards transparency, this choice speaks for itself.

The market context: the wind is favorable

Olly & Soul arrives at Interzoo at a time of particular ferment for the pet supplement segment. The growing humanization of pets, the spread of natural and functional dietary styles even for companion animals, and the increasing awareness of pet parents regarding the role of nutraceuticals in animal well-being are creating ideal conditions for the establishment of products with high scientific and value content. Interzoo 2026 presents a comprehensive program that includes the Petfood Forum Europe, an exclusive conference dedicated to animal nutrition, proving that the market no longer considers pet food and supplementation as secondary categories.

Made in Italy, designed for the world

In this first international adventure, we bring the full specific weight of a production identity rooted in the Apulian territory and projected towards European and global markets. Olly & Soul is the brand born from the same land as the extra virgin olive oil from Frantoio Raguso, a vision of well-being that does not separate the quality of human life from that of animals, that does not distinguish between self-care and caring for others.

In Nuremberg, all of this becomes a product with a precise name, a patented formula, and a story to share with distributors, buyers, and industry professionals from every corner of the world.

Where to find us

We will be present at Interzoo 2026 — Nuremberg, May 12–15, 2026 — with a dedicated booth for the presentation of the entire Olina line - Hall 4 / Booth number 4-229.